What is something you have learned this past year at 10Fold that has aided your success?
Lean into change! This past year has taught me the value of embracing constant evolution. The PR landscape is dynamic — with new tools, new reporters, and new clients. Add the fast-paced nature of the cybersecurity industry, and you have an environment where adaptability is essential. I’ve learned that staying flexible, being quick to pivot, and proactively seeking ways to keep our strategies fresh aren’t just helpful; they’re critical to success.
What do you hope to learn in the next year?
I hope to deepen my skills as a strategic partner for our clients. I want to become even better at anticipating challenges and identifying opportunities to push boundaries in our media narratives. I’m excited to refine my ability to guide clients toward bolder, more impactful stories that resonate.
What was your favorite team activity in the last year?
My favorite activity by far from the last year was our offsite here in Austin! We got to spend time together as we took a dinner cruise around Lady Bird Lake. We had all things Austin – barbecue, live music and bat sightings!
What was your favorite accomplishment you had with a client over the last year?
This past year, I’m especially proud of the strong business and broadcast coverage I’ve secured for my clients. Securing 15 high-impact media wins across a range of clients has been incredibly rewarding!